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Privacy policy


Last updated: 20 July 2026

KawaiInk LLC ("KawaiInk", "we", "us", or "our") values your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or make a purchase from kawaiink.shop (the "Site").

1. Who We Are (Data Controller)

The data controller responsible for your personal information is:

KawaiInk LLC
Registered in Delaware, United States
Registered Address: Dover, Delaware, USA

For any privacy-related questions or to exercise your rights, please contact us via our contact form.

2. Information We Collect

When you visit or make a purchase from our Site, we may collect:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment details (processed securely by Shopify Payments or PayPal—we never see or store your full card details)
  • Order history and purchase information
  • IP address, device type, browser type, and browsing data
  • Communications you send us, such as customer support enquiries

3. How We Use Your Information and Legal Bases

We use your information for the following purposes, relying on the legal bases required under the UK GDPR and EU GDPR:

  • To process and fulfil your orders, including shipping and delivery — Performance of a contract
  • To communicate with you about your order, including confirmations and shipping updates — Performance of a contract
  • To provide customer support — Performance of a contract and Legitimate interests
  • To send marketing emails, only where you have opted in — Consent (which you may withdraw at any time using the unsubscribe link)
  • To improve our website, products, and services, including analytics — Legitimate interests and Consent (for non-essential cookies)
  • To prevent fraud and secure our Site — Legitimate interests
  • To comply with tax, accounting, and other legal obligations — Legal obligation

4. Fulfilment Partners

Orders placed on our Site are fulfilled through Amazon Multi-Channel Fulfilment (MCF).

To complete your order, we securely share only the information necessary for delivery, including your name, shipping address, and phone number (where required). Amazon processes this information in accordance with its own privacy practices.

5. Payment Processing

All payments are processed securely through Shopify Payments or PayPal.

We do not store your payment card details. Payment providers process your information in accordance with their own privacy policies and applicable PCI-DSS security standards.

6. Cookies & Analytics

We use cookies and similar technologies to operate and improve our Site.

We use:

  • Essential cookies – Required for the Site and checkout to function properly. These are always active.
  • Analytics cookies – Such as Google Analytics, used to understand how visitors use our Site and improve performance.
  • Marketing cookies – Used only where enabled to measure and improve marketing effectiveness.

Where required by UK or EU law, non-essential cookies are used only with your consent. You may give or withdraw consent at any time through our cookie banner.

7. Sharing Your Information

We share your personal information only with trusted service providers that help us operate our business, including:

  • Shopify (website hosting and e-commerce platform)
  • Amazon (order fulfilment via MCF)
  • Shopify Payments and PayPal (payment processing)
  • Google (analytics)
  • Email service providers (order notifications and, where consent has been provided, marketing emails)

We do not sell your personal information and do not share it with third parties for their own advertising purposes.

We may also disclose information where required by law, court order, or where necessary to protect our legal rights.

8. International Data Transfers

KawaiInk LLC is based in the United States, and some of our service providers operate globally.

If you are located in the UK, EU, or another jurisdiction outside the United States, your personal information may be transferred to and processed in the United States and other countries.

Where transfers occur from the UK or EEA, we rely on appropriate safeguards, including the EU Standard Contractual Clauses (SCCs), the UK International Data Transfer Addendum, and, where applicable, the EU–US Data Privacy Framework for certified providers.

9. Data Retention

We retain personal information only for as long as necessary.

  • Order and transaction records are retained for as long as required for tax, accounting, and legal purposes, typically 6–7 years.
  • Customer support communications are retained for up to 2 years after resolution.
  • Marketing information is retained until you unsubscribe or withdraw your consent.
  • Analytics data is retained in accordance with our analytics provider's retention settings.

10. Your Rights

UK and EU Residents

Under the UK GDPR and EU GDPR, you have the right to:

  • Access the personal information we hold about you.
  • Correct inaccurate or incomplete information.
  • Request deletion of your personal information ("right to be forgotten").
  • Restrict or object to processing, including processing based on legitimate interests.
  • Receive your data in a structured, commonly used, machine-readable format.
  • Withdraw your consent at any time where processing is based on consent.
  • Lodge a complaint with your relevant supervisory authority, such as the Information Commissioner's Office (ICO) in the UK or your national EU data protection authority.

California Residents

Under the California Consumer Privacy Act (CCPA/CPRA), you have the right to:

  • Know what personal information we collect.
  • Request deletion of your personal information.
  • Request correction of inaccurate personal information.
  • Opt out of the sale or sharing of personal information.

We do not sell your personal information and will not discriminate against you for exercising your privacy rights.

Exercising Your Rights

To exercise any of these rights, please contact us via our contact form.

We will respond within the timeframe required by applicable law, generally within 30 days. We may request information to verify your identity before processing your request.

11. Data Security

We implement reasonable technical and organisational measures to protect your personal information, including:

  • SSL encryption across our Site.
  • Secure payment processing.
  • Limiting access to personal information to those who require it for order fulfilment and customer support.

12. Children's Privacy

Our Site is not intended for children under the age of 16.

We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it promptly.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated Last updated date. Where appropriate, significant changes may also be communicated by email or through a notice on the Site.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

KawaiInk LLC
Registered in Delaware, United States

Contact: Via our contact form